brand

marketing

The automotive consumer journey begins online. Ninety-five percent of vehicle buyers use digital as a source of information. This presents a huge opportunity for brands to influence customers before they get to the dealership.

Causal IQ’s platform offers auto advertisers a 1-1 conversation with real individuals in premium online environments. Causal IQ can help brands connect with drivers and create preference through broad reach and emotional storytelling.

Looking for a viral impact? Activate RYPL in your next brand campaign to learn who is truly influencing your audience.

performance

marketing

Does your advertising truly deliver? Causal IQ’s multivariate optimization technology is the most efficient model available for programmatic campaign activation and delivery. We ingest and process vast amounts of audience, contextual and campaign data. Gain valuable insight into consumer intent through thousands of data points associated with on-site auto conversions, driving foot traffic to specified dealership locations.

Causal IQ’s unique approach to predictive modeling is focused on the incremental autoist typically missed through traditional platforms. This unlocks a whole new audience of high value customers.

full funnel

You never know where someone will be on their customer journey when they encounter your brand. A full-funnel approach means that you can meet each consumer where they are on their car buying search, and transition them from prospects to customers.

Our full-funnel analysis follows automobile shoppers from the first point of interaction through to purchase and conversion; closing the loop by continuously monitoring outcomes along the way.