Auto by Causal IQ

connect with

the drivers
you can't reach.

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Brand Marketing

brand

marketing

The automotive consumer journey begins online. Ninety-five percent of vehicle buyers use digital as a source of information. This presents a huge opportunity for brands to influence customers before they get to the dealership.

Causal IQ’s platform offers auto advertisers a 1-1 conversation with real individuals in premium online environments. Causal IQ can help brands connect with drivers and create preference through broad reach and emotional storytelling.

Looking for a viral impact? Activate RYPL in your next brand campaign to learn who is truly influencing your audience.

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Performance Marketing

performance

marketing

Does your advertising truly deliver? Causal IQ’s multivariate optimization technology is the most efficient model available for programmatic campaign activation and delivery. We ingest and process vast amounts of audience, contextual and campaign data. Gain valuable insight into consumer intent through thousands of data points associated with on-site auto conversions, driving foot traffic to specified dealership locations.

Causal IQ’s unique approach to predictive modeling is focused on the incremental autoist typically missed through traditional platforms. This unlocks a whole new audience of high value customers.

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Full Funnel

full funnel

You never know where someone will be on their customer journey when they encounter your brand. A full-funnel approach means that you can meet each consumer where they are on their car buying search, and transition them from prospects to customers.

Our full-funnel analysis follows automobile shoppers from the first point of interaction through to purchase and conversion; closing the loop by continuously monitoring outcomes along the way.

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What makes us

stand out

Advanced Audience
Identification
Vertical
Expertise
Full Funnel
Advertising Solutions
Cross-Channel
Attribution
Superior
Segmentation
Measurable Marketing
Solutions
Sophisticated Reporting
& Custom Campaign Insights
On-Site Full Service
Creative Team
9
Global Advertising Partners
12,223
Distinct Auto Attributes
110m
US In-Market Driver Profiles
1.54b
Global In-Market Driver Profiles
We have

the resources

what's new

blog
How the pandemic shaped Canadian auto buying ...
blog
Auto by Causal IQ
case studies
Automotive Brand: Multicultural Awareness
blog
We Race to Win
Target relevant auto customers with a wide range of media solutions.
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01.

ott & ctv

We're your remote control for driving brand awareness and future conversions. Reach targeted TV audiences on transparent inventory across 60+ premium publishers and top OEMs. The icing on the cake- audience guarantee and performance measurement by Nielsen and Comscore.
02.

video

Tell your brand story quickly and effectively, leveraging both short and long-form content delivered on premium inventory without having to worry about user-generated content.
03.

high impact

Put a modern twist on a classic approach to auto advertising – splashy custom ad formats provide new digital experiences to engage your consumers across all digital platforms.
04.

display

Keep your brand top-of-mind with on-the-go audiences throughout their customer journey. Reach targeted consumers wherever they are across mobile and desktop.
05.

cross
device

What's the difference between our cross-device graph and the competition? Our graph consists of 2B+ global profiles with an average of 3.4 devices associated to each, giving us consistently accurate associations.
06.

audio

Consumers are tuned into audio now more than ever. Reach highly engaged listeners across scalable, quality inventory with deep audience insights.
07.

native

Offer consumers a brand experience they'll never forget by creating custom messaging strategies delivered by your choice of native inventory provider.
08.

dooh

Our DOOH advertising solution brings together the powerful performance of programmatic with high-impact ads in the physical world. Tap into impactful out-of-home placements to get your brand noticed and follow up with cross-screen media to move prospects through the purchase funnel.
Enjoy life on

the open road

Auto by Causal IQ combines the power of programmatic technology with the intelligence of experienced auto advertising experts to give your brand an edge over the competition.

Today's vehicle purchasers are more connected than ever before. As the digital landscape evolves, new branding rules are emerging to lure a new crop of car shoppers. Splintering consumer attention is making effective advertising more complex to execute, and more difficult to measure — but Auto by Causal IQ is putting the cause back in branding for our auto clients.

Want to know more about us? Visit causaliQ.com

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Office

locations

Kansas City

Lightwell
1100 Main Street
Kansas City, MO 64105

Los Angeles - HQ

11766 Wilshire Boulevard
Suite 1400
Los Angeles, CA 90025
424.239.7040

Austin

801 Barton Springs Rd.
Austin, TX 78704

Chicago

448 North LaSalle Street
Chicago, IL 60654

Las Vegas

6605 Grand Montecito Pkwy
Suite 100
Las Vegas, NV, 89149

New York

115 Broadway
New York, NY, 10006

Seattle

Hawk Tower
Seattle, WA 98104

Westlake Village

2945 Townsgate Road
Suite 350
Westlake Village, CA 91361

Ready for a test drive?

buckle up.

e: verticals@causaliq.com

p: 424.239.7040

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